Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Facebook ads ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Meta is rolling out AI advertising features at a dizzying rate. The leaders of Meta’s AI ad strategy break down the tools, ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

PR builds trust by delivering authentic, expert-driven content that outperforms traditional advertising in consumer engagement and credibility. Investing in PR, especially before launching new ...

In the days leading up to what is expected to be a chaotic U.S. presidential election, publishers are using new software tools to analyze their news coverage in order to make advertisers more ...