Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Meta is rolling out AI advertising features at a dizzying rate. The leaders of Meta’s AI ad strategy break down the tools, ...

How to make sure you don’t take personalization too far by Leslie K. John, Tami Kim and Kate Barasz The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one ...

PR builds trust by delivering authentic, expert-driven content that outperforms traditional advertising in consumer engagement and credibility. Investing in PR, especially before launching new ...