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From Sketch to Shelf: The Surprisingly Intense Process Behind Every Hot Wheels Car

From car designers to 3D printers and packaging experts to track specialists, designing Hot Wheels cars takes a lot of ...
USA Today

NFL star Russell Wilson teams up with Hot Wheels on a touchdown-worthy new track

The Hot Wheels Speed Snap Track System is the brand's latest innovation in track creations. The track snaps into place, making it easy for kids to build and play. If you grew up using the famed orange ...
Nasdaq

Hot Wheels Takes Iconic Orange Track to the Next Level With New Snap Feature, Its Most Significant Innovation in 50 Years

New Patented Hot Wheels Speed Snap Track System will start hitting retail shelves in June EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number ...
autoevolution

Optimus Prime Rolls Out With the Hot Wheels Track Fleet Series

When I discovered I had two Hot Wheels Bugatti Bolide at home, I gave one to my friend's boy as he just turned four years old. He played with it for about ten seconds before forgetting it even existed ...
autoevolution

The Hot Wheels Track Fleet Porsche Might Not Come Easy

Imagination can be such a powerful tool. Remember all the games we used to play growing up before the Internet? We could imagine so many things without even having decent props to support them. The ...