Prioritizing clear labels, circular materials and policies that support recycling infrastructure helps to build stronger ...

Ignoring package recyclability can undermine consumer trust and loyalty. The stakes are real: Buyers are paying attention.

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of Business ...

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...