From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

The Shinsegae Group’s “Landers Shopping Festa” advertisement, released last month, opens with a provocative line: “We didn’t ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Apple last week released iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 with the first set of Apple Intelligence features on the iPhone, iPad, and Mac, including Writing Tools. Within the Writing Tools ...

Advertising is all about standing out, and what better way for retailers to stand out than to convey a funny, memorable message to the consumer? But using humor does not always work in brands’ favor, ...

Long-time readers of The Oxford Press will recall the small weekly Wild Berry ads found hidden in plain sight on the newspaper’s pages. Their small size belied their popularity as many readers went in ...

The advertising agency has selected a wide range of international ads, including campaigns awarded at international shows such as Cannes, to evaluate whether Chinese consumers' are swayed by humour in ...