New York, NY, Feb. 29, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced a global partnership with Adobe to power content creation and activation across the company’s operations. IPG is ...

The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives ...

Interpublic Group subsidiaries Mediabrands and Rogers & Cowan PMK (R&CPMK) on June 30 launched UpstreamPop, per a press release. The tech platform provides end-to-end solutions for clients seeking ...

The new power brokers of advertising holding companies are the executives running clients, not agencies. IPG Mediabrands struck a deal with Google to speed up brands’ use of AI by using Google Cloud ...

Snowflake and IPG's Acxiom team up to power AI-driven marketing with secure, cloud-native data tools for global brands. The partnership modernizes outdated data practices, giving brands real-time ...

A series of immersive sessions will match brands with leading TikTok creators to provide strategic counsel and co-creation opportunities for upcoming campaigns “As audience reach declines in ...

IPG launched Mediabrands Health, a center of excellence (COE) that sits within IPG Mediabrands, on Wednesday morning (28 August). The formalised establishment of Mediabrands Health is intended to ...

A brand-new initiative between IPG Mediabrands and HBCU 20×20 is gearing up to help students get into media-based careers. “As someone who wasn’t even aware of career opportunities in the agency world ...

With Amazon about to turbocharge its video advertising business, the tech giant has announced a three-year deal with holding company IPG Mediabrands to bolster its Prime Video ad business when it ...

IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to Enrich ...