ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time.

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage ...

Ad space can be booked exclusively through ITV’s proprietary self-service addressable platform, Planet V. Targeting ...

Planet V, ITV’s proprietary, self-service addressable advertising platform, has reported £1 billion (€1.18bn) in bookings since its launch in October 2020. Major agencies, independents, regional ...

ITV has agreed a new deal with FIFA to broadcast the FIFA U-17 World Cup Qatar 2025, marking the first time the tournament ...

Sky's Paul Kelso examines why both parties would be keen to see an agreement reached, with the future firmly focused on ...

ITV has announced the launch of its new addressable advertising product - Live Addressable +. Launched on stage at the ITV ...