ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time.

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage ...

Ad space can be booked exclusively through ITV’s proprietary self-service addressable platform, Planet V. Targeting ...

Planet V, ITV’s proprietary, self-service addressable advertising platform, has reported £1 billion (€1.18bn) in bookings since its launch in October 2020. Major agencies, independents, regional ...

ITV has agreed a new deal with FIFA to broadcast the FIFA U-17 World Cup Qatar 2025, marking the first time the tournament ...

ITV has announced the launch of its new addressable advertising product - Live Addressable +. Launched on stage at the ITV ...