Ant and Dec and Davina McCall are among the stars featuring in ITV1's new look, which made its debut on Monday morning. They appear in a series of idents - clips shown between programmes - which are ...

The Hive has created new graphics for the ITV1 festive season. The network logo's blue and yellow blocks transform to become animated 'fairy-light characters' that flick around the screen. The CGI ...

Television network ITV has introduced a series of quirky "idents" to reflect the diversity of its four channels. ITV1 is represented by a couple hugging a tree, symbolising an "emotional moment", ...

Grampian and Scottish TV stations will both be rebranded to come closer in line with the national ITV1 look, parent company SMG has announced. New idents featuring personalities from both stations' ...

Maltesers, the Mars-owned chocolate brand, is sponsoring ITV1 panel show Loose Women. The new series launches at lunchtime today (September 3). The integrated sponsorship includes idents on ITV1, red ...