Littlewoods is to become the sponsor of the interactive TV service supporting ITV’s domestic football programming. Under the deal, Littlewoods branding will feature throughout ITV Sport's interactive ...
Zugo’s Deli Café has been revealed as the sponsor of ITV2’s s Telly Worth Talking About package, in a deal negotiated by ITV Commercial and MediaCom Beyond Advertising. Beginning 1 April, Zugo's Deli ...
ITV chairman Michael Grade is complaining to the BBC about sponsorship of its Sports Personality of the Year event. He has also written to director general Mark Thompson about a series of other ...
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