To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

Blank stare or look of excitement: If someone asks you about the story behind your logo, how would you respond? When it comes to brand identity, logos usually get most of the attention. But for me, it ...

Robert Poulton, CNBC's head of creative, spoke with TVNewser about the logo refresh for our final 5 Questions For… series for ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Pepsi’s iconic logo has remained unchanged for 14 years, but now the cola giant is stirring things up internally with a fresh logo and a revamped brand identity that debuted worldwide on 1st March ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

The revised logo is intended to improve clarity and consistency across digital and physical platforms while retaining ...

Just Salad announced that the chain is refreshing its visual identity to better represent the brand’s commitment to flavor on full blast and insanely simple sustainability solutions. Crafted in ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

From rivers, suns and buildings to more abstract ideas, Fargo-Moorhead area cities each have their own symbols and sayings to help define their towns.