EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: "Because I'm worth it." That phrase, deceptively simple yet embedded with cultural ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Filmmaker Ben Proudfoot is set to premiere his latest documentary short, just a few months after winning the second Academy Award of his career. The Final Copy of Ilon Specht, produced by Traverse32 ...

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She came up with the feminist campaign, for a hair color product, when challenging the notions of men at her ad agency. By Richard Sandomir Ilon Specht, who rebelled against her patriarchal male ...

Before Ilon Specht wrote L'Oréal’s signature tagline, she helped her stepdaughter see that she was, in fact, worth something. “She was interested in me. She listened to me, treated me like I was ...

That phrase, deceptively simple yet embedded with cultural meaning, became indelibly linked with L’Oréal Paris, the beauty brand which first embraced that line of copy more than 50 years ago. The ...