As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Multiple key Oregon football starters could declare for the 2026 NFL Draft following their elimination from the College Football Playoff in the... In a world where scrolling is second nature, ...

Editor’s note: Nation’s Restaurant News is excited to partner with Belle Communication to launch The Influencer Insider, a new content series highlighting social media influencers and how their ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. In influencer marketing, exclusivity terms are often treated as ...

On this episode of The Insightful Leader, learn why companies should embrace the social-media testimonial, warts and all.

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

Extravagant influencer marketing campaigns are sparking online backlash. Poppi drew some criticism for loaning out vending machines to influencers for the Super Bowl. We spoke with marketers about how ...

Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame — it’s ...

Actual influence comes from people who genuinely connect with your brand, whether they’re content creators or everyday customers. Before partnering with influencers, make sure your own social channels ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Creator marketing is evolving from campaigns to data-driven systems. How Later connected creator data to drive membership ...