Influencers are hopping on a surprising wearable trend that requires a needle — do you need one?

Influencers have found their latest wellness obsession — and, once again, diabetics got there first. First, came GLP-1 drugs.

Music influencers are getting paid to promote songs — and they're not telling you

Social media can make a song go viral — even push it up the pop charts — seemingly overnight. Perhaps it's not surprising ...

'Illiterate influencers' creating havoc over processed food, ministerial groups looking into it: Secretary

Avinash Joshi, Secretary of the Ministry of Food Processing Industries announced plans for 70 food testing laboratories and ...

Of Course, Influencers Have Seen ‘The Odyssey’ Early

Good riddance to those bought-and-paid-for early reviews. Reviews that, more often than not, are much more positive than ...

Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact

Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target ...

Wimbledon overrun by social media influencers

Social media influencers have been accused of “distracting” tennis fans from the Wimbledon experience. Attendees at The ...

Weak connection: Why influencers sometimes fail to influence

Conventional wisdom holds that targeting the best-connected individuals in a social network is an effective way to nudge a ...
Forbes

‘Influencers’ Director On How ‘Lizzie McGuire’ Inspired The Sequel, Rise Of ‘Malicious’ AI, That Bonkers Ending, And More

Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism. Cassandra Naud in Kurtis David Harder’s INFLUENCERS. You’d ...
Pew Research Center

Nearly 6 in 10 young women get health and wellness information from influencers

Although health providers are the most common place Americans turn for information about their health, social media ...
Nieman Journalism Lab

Two-thirds of news influencers are men — and most have never worked for a news organization

There’s always Monday morning quarterbacking after an election and, in the past two weeks, an incredible number of takes have invoked a podcaster by the name of Joe Rogan. A new Pew Research Center ...
Forbes

Micro-Influencers: Pros, Cons And Effective Management Strategies

In recent years, micro-influencers have emerged as a valuable marketing asset for brands seeking to reach niche audiences and maximize their impact. These influencers, with a modest yet dedicated ...