These iconic melodies that we can't get out of heads have become synonymous with some of the most memorable advertising campaigns of all time.

Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

Social media users are taking musical inspiration from their favorite brands after a fan-made jingle about soft drink Dr Pepper went viral on social media and was featured in a commercial by the ...

Advertising jingles are musical techniques that businesses use to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics.

This past weekend marked the 150th birthday of Oscar Mayer. Over the years, the great wiener-king's company has become an indelible part of pop culture, from the famed Wienermobiles that have been ...

So it’s Saturday night, and here I am sitting in front of my computer screen with Netflix and a fast-food burger and fries, and you’re like, "Ba da ba ba ba, I'm lovin' it.” Question: How did you know ...

From Top 40 singles to commercial jingles, we have all been victims of an “earworm” tune or melody that embeds itself in your brain on repeat, whether it’s invited or not. In the world of branding and ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

What's the quickest way to get consumers to remember a product? Write an unforgettable jingle. It's no secret that putting words to a melody is a tried-and-true way to remember something (teachers ...