The TV landscape is a jungle for TV content producers, distributors, brand marketers and consumers. What do I watch? Where do I watch it? What did I just watch? What was the product in that commercial ...

The holidays may be long over, but for many brands, it’s ‘jingle all the way.’ Here’s how your brand should jump on the trend. The holidays may be long over, but for many brands, it’s “jingle all the ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Add Yahoo as a preferred source to see more of our stories on Google. Social media users are taking musical inspiration from their favorite brands after a fan-made jingle about soft drink Dr Pepper ...

Even if we haven't heard them for many years, familiar songs often stick with us for life. We can often recall every lyric to songs we learned as kids or albums we idolized as teenagers. But beyond ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

Add Yahoo as a preferred source to see more of our stories on Google. Jim "JT" Taylor, Brand President of Sonic Drive-In, explained to the On Brand Agency's marketing innovators that while Sonic is ...

Grammy Award-winning artist Timbaland is officially teaming up with Babybel Cheese for the brand’s first-ever music collaboration. The decorated producer and songwriter teamed up with Babybel to ...

NEW YORK — Jingles International would like to become music to the ears of consumers. Executives at the 12-year-old salon hair care line, which has already garnered worldwide sales of $6.5 million, ...

Summertime is all about finding the water and cooling down — but if you have a cut or wound, that water can cause pain, infection or worse. With an eye on protecting consumers from those risks this ...