The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

Hi Soompiers! We’ve got here a nice makeup tutorial with Morgan from The Beauty Breakdown. This one is a pretty and simple look using all Etude House products. She also tries out a few new products ...

“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing centella creams to brightening toner pads, it’s clear that our skincare cupboards ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

For beauty-trend followers around the world, “glass skin” has become a buzzword in recent years, as Korean skin care and makeup trends took social media by storm. Glass skin, a term used to describe ...

The Korean beauty market is among the top 10 global beauty markets. Korea is one of the few countries with "functional cosmetics." There’s face powder in panda palettes, hand gel in gummy bears and ...