The LEGO Group has unveiled LEGO® SMART Play, a new interactive platform set to transform LEGO play experiences for kids and families. With this exciting innovation, builders can bring their LEGO ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

Darth Vader and Luke Skywalker face off in one of Lego's new Smart Play sets (Nathan Ingraham for Engadget) Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...