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Woman finds $8 Labubu at Goodwill. Then she opens the box and realizes she’s been bamboozled: 'I even checked the QR code'

A woman thought she bought a Labubu at Goodwill for $8. Then she opened the box and realized she got another item entirely. TikToker Summer Riddell found what she thought was an unopened Labubu box at ...
Forbes

After Labubu, All Shoppers Want For Christmas Is A Surprise Mystery Box

Last year a giant Labubu Christmas tree was unveiled in Chengdu, China. (Photo by Yang Haiyong/VCG via Getty Images) If Labubu has been the story of 2025 then the elf-like figure might also be the ...
CU Boulder News & Events

Labubu 'blind box' trend reveals why surprise and scarcity keep us shopping

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...
Phys.org

'Labubu economics': Game-theoretic model explains why blind box strategies benefit suppliers, retailers, and consumers

The billion-dollar Labubu phenomenon broke a cardinal rule of retail: Consumers need to know what they're buying before they open their wallet. Most new Labubu sales took the form of "blind boxes," ...