Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

Lays is giving its classic chips a makeover, focusing on natural ingredients and a new logo, as they aim for a more authentic ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Each potato chip was ranked on a scale of 1 to 5, with 1 being the lowest and 5 being the highest. Once they had tried each ...

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

When you think of potato chips today, you probably think of a specific brand. Perhaps even one with a yellow and red logo. But the potato chip's creation is attributed to George Speck, who people ...