Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new ...

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

According to Lay’s, 42% of Lay’s customers reportedly had no idea their chips were made from actual potatoes. The snack giant shared the stat in a press release announcing its latest rebrand, one that ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...

When you think of potato chips today, you probably think of a specific brand. Perhaps even one with a yellow and red logo. But the potato chip's creation is attributed to George Speck, who people ...