Interest in everything related to Western fashion is driving up demand for denim clothing such as skirts and dresses, according to San Francisco-based Levi Strauss. The frenzy comes as Western wear ...

Before Instagram and fashion runways, Woody from “Toy Story” was already setting trends as the original cowboy fashion influencer, bringing Western flair to the mainstream with his jeans, cowboy hat ...

Levi’s is going to infinity and beyond with its latest pop culture collaboration. To mark the 30th anniversary of “Toy Story,” the denim brand has teamed up with Disney and Pixar for a limited-edition ...

In a lyric on her latest album, Beyoncé sings “denim on denim, on denim, on denim.” Levi Strauss shoppers are taking that advice to heart. Levi Strauss executives are ecstatic. Western wear is booming ...

New York (CNN) — Queen Bey is giving Levi’s brand a lift. Beyoncé’s hit country album “Act II: Cowboy Carter,” which features the song “Levii’s Jeans” with rapper Post Malone, has lyrics like “denim ...

In a lyric on her latest album, Beyoncé sings "denim on denim, on denim, on denim." Levi Strauss shoppers are taking that advice to heart. Levi Strauss executives are ecstatic. Western wear is booming ...