Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

Tension: Businesses dream of global expansion but often stumble when they treat all markets the same. Noise: Conventional wisdom suggests simple translation is enough, overlooking cultural nuances ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

As brands look for more worldwide growth, localization of marketing campaigns as well as products is becoming more important to success. Brands are thinking globally, but acting locally. Localization ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...