Judging by TikTok's endless stream of videos, it seems everyone is ditching their mascara in favour of lash lifts right now. The hashtag #lashlift has already amassed over 800 million views, with ...

Twin sisters Selina and Seyhan are the eyebrow perfecting experts behind Browtiful Bremen in Germany. The pair specializes in lash and brow lifting procedures. Curious prospective customers and the ...

Rose Marie Beauchemin, founder of Beau Institute in Mt. Laurel, NJ, is an expert in the field of permanent cosmetics. She’s been doing it for 25-plus years, and chances are, if you’re a certified ...

When I heard there was a lash treatment that claims to "add length, volume and lift to natural eyelashes with no extensions, no adhesive and no mascara" I may have done a little dance. As someone with ...

If there’s one message to takeaway from this lockdown, it’s that the eyes matter. After 18 months of mask-wearing, we’ve all been forced to put the lippy away and focus on making our eyes pop. I, for ...

Lashes have firmly cemented their place at the forefront of beauty culture. We’ve evolved from a quick coat of mascara to strip lashes, extensions, laminations, and now lash clusters. If TikTok, ...