Are you a print subscriber? Activate your account. By Brian Bonilla - 17 min 25 sec ago By Brian Bonilla - 1 hour 51 min ago 2 hours 35 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago By ...

We worked with Lynx to launch Fine Fragrance Lower Body Spray, a category-first body care product, into a Gen Z audience that did not yet recognize it had a need for it. The challenge was not to raise ...

Add Yahoo as a preferred source to see more of our stories on Google. Have you ever smelt a body spray and though: "Hmmm, not Marmite-y enough"? Well, your prayers may've been answered thanks to ...

No, we haven't traveled back in time to April 1. We are, instead, looking to the future of gaming. E3 2019 is coming next week and gaming companies are revving up the marketing engine ahead of the big ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The Xbox now has its own fragrance line, but it’s unclear whether it wants you to smell like a gamer… or less like one. As everyone waits for Microsoft to reveal their next gen console and streaming ...

Microsoft is expanding the Xbox brand in expected ways but a new announcement shows that the company is willing to step off the beaten path a bit, as well. Partnering up with Lynx, the company behind ...

Deodorants are supposed to make you smell fresher - but how would you like to give your armpits an eau de Marmite instead? In what was possibly one of the most unexpected crossovers in history, Lynx ...

Lynx has grown its core toiletries lineup with Jungle Fresh, available across body spray, antiperspirant, stick and shower gel. The new fragrance tapped “current trends for herbal and botanical ...