I visited the best reviewed makeup artist in my city to test out some famous tik tok makeup hacks that have been going ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. ORME, the social commerce app that features Tik Tok-style videos ...

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

The saying “try before you buy” may not apply before trying out the in-store makeup samples from Sephora, according to one TikToker’s finding. TikTok user @howdirtyis conducted an experiment by ...

Be careful of the new “beauty trends” on Tik Tok. While many of them are not harmful, some can cause skin sensitivities, and most of them simply do not work. Here are a few of the most popular that do ...

AI, Amazon and TikTok are reshaping how consumers discover and buy beauty. See what NielsenIQ’s data reveals—and how brands ...

In today’s society women have everyone telling them how they should look and what the standard of beauty is. Instagram, Snapchat and Tik Tok all provide “beauty” filters for users. Unfortunately, a ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS – Stay-at-home orders have ...