When you first think of makeup, men might not typically come to mind. However, there’s a new brand line that’s trying to change the narrative when it comes to the “new norm” for makeup. NuNorm, a ...

Is the world ready for a men's makeup boom? It better be, because judging from the latest trends in Hollywood, we're already there. And no, it's not just queer men who are buying it all up. Research ...

I was facing a crisis of masculinity. I could go back to the makeup room, have the CNN makeup artist remove the gunk from my face, and be even later for my meeting than I already was. But caring about ...

A youthful male model rubs moisturizer between his palms. He then applies it to his face, pats on some tinted moisturiser, dots concealer under his eyes and buffs on powder to set. As simple as that, ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

LOS ANGELES - Like most guys, Eric Lugo wants to look handsome. But he doesn't want to be caught applying makeup. So the 26-year-old uses skin-care products with names like Kiehl's Facial Fuel and Lab ...

Today we see makeup as mainly used by women and in many work settings, women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean ...

It is a fact that 15% of heterosexual men (aged 18 to 65) in the US currently use male cosmetics and makeup. In addition, 17% of the surveyed males said they would consider using makeup in the future; ...