Nasdaq

MANSCAPED™, a Leading Men’s Lifestyle and Consumer Brand, to Become a Publicly Traded Company via Business Combination With Bright Lights Acquisition Corp.

MANSCAPED, a leader and pioneer in men’s grooming, has entered into a definitive business combination agreement with Bright Lights Acquisition Corp. (Nasdaq:BLTS) (“Bright Lights”), led by Michael ...
Retail Dive

Manscaped envisions ‘the boys’ as mini-mes in branding push

For years, Manscaped's marketing has toyed with the truth about its below-the-belt grooming products. That's meant leaning into raunchy innuendo, whether boasting about "Big Groomed Energy," pairing ...
Chief Marketer

How Manscaped Keeps Its Culture of Creative Experimentation Buzzing

Manscaped makes a point of taking an unconventional approach to marketing. The men’s grooming brand doesn’t shy away from bold creative risks; it leans into them. For example, last year, Manscaped ...
adexchanger

Here’s How Manscaped Groomed Its Brand For Long-Term Growth

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was ...