Founders launch businesses no one wants every single day. They ignore warning signs and barrel forward on gut feel alone. But nobody cares about your brilliant idea. What if you could validate your ...

So you’ve got a great business idea. It’s a start, but there’s a lot of work to put in between here and getting it off the ground. Fortunately, this is a field where generative AI can be extremely ...

The most innovative ideas emerge from startups and individuals, research shows. But isn’t the deck stacked against small entities? Given their size, limited know-how, and modest budget, how can they ...

NEXT reports Small Business Saturday offers a chance for local businesses to connect with customers. Here are 15 marketing ...

Entrepreneurship is far from a linear path—it’s a journey filled with challenges, unexpected pivots, learning opportunities, and potential rewards. Before embarking on this path, prospective ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

Mayor Brandon Johnson’s administration has made much of its crusade to undo historic disinvestment and inequities across the city. This mission led the mayor’s team in 2023 to explore the launch of a ...

Some metrics suggest that a market downturn could be around the corner. Regardless of when the next bear market begins, it's important to start preparing now. The more steps you take right now, the ...