One of the most critical facets that make a business thrive in a highly competitive market is its marketing campaigns. This is why marketing teams should keep improving content creation strategies to ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Content is the backbone of digital transformation in ...

There are 12 distinct tasks in the content creation process. Let’s take a look at each one. Keep an eye on the content after it has been published to make sure it’s doing what it’s supposed to. Are ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. No business owner wants to spend hours and hours planning, ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...