In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Karen Parisi is Senior Vice President of Marketing at CentralReach, the leader in EMR and health tech solutions for the ABA industry. Marketing finally has a seat at the strategic table. Many CEOs now ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.

Over two decades of working with businesses from Fortune 500 giants like AT&T and Salesforce to startups, Avalaunch Media found that one question often reveals the gap between marketing success and ...

Flat organizations reduce management layers to boost communication, agility and morale, but they may struggle with role clarity and career advancement.

New research shows AI boosted content speed, but slow approvals and burnout keep marketing teams from seizing cultural ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...