As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market intelligence into our business functions?” ...

New report delivers data-driven benchmarks on SEO, content marketing, paid media, and competitive visibility across the global cybersecurity ...

Entrepreneurship has always been a mix of intuition and evidence. AI doesn’t replace either—it accelerates the loop between them. What once required a team, a research budget and a quarter of your ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...