As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

I consistently take the position that mass customization is a business paradigm just as mass production is a business paradigm. Some companies offering personalized or configured products are ...

Over a month ago, at FIT’s fashion merchandising management (now fashion business management) program’s Annual Alumni event, all I heard from the keynote speaker and the attendants — professors and ...

With digital technologies such as artificial intelligence, mixed reality, 3D printing and more, manufacturers can respond to customer demands in real time. A key challenge facing automotive and ...

The triumph of product standardization, a core principle of mass production, was manufacturing’s man-on-the-moon moment. As essential to industrial revolution as the division of labor and ...

The ecommerce market has expanded into a more interactive, personalized, build-to-order shopping experience. Many retailers are offering an online product customization experience, empowering ...

Rules-based modular customization systems like Nike's NIKEiD -- which helped create these Magista football boots -- have allowed consumers to enhance both the personal style and function of what would ...

From the perspective of manufacturing products, it is one thing to be a “customizer” and quite another to be a “mass customizer.” Here are some important perspectives for business leaders. “Mass ...

Mass customization, where customers order clothing made to their own style tastes and measurements, has been proposed as one solution to overproduction. But the logistical challenges of tailoring ...

Some people will remember in the early nineties when Levi Strauss began offering custom-made jeans to solve the problems that many people, especially women, had with them: They didn’t fit quite right ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...