Kate Hudson has lifted the lid on the mascara you can expect to find nestled in her makeup bag, and it's not what you might ...

Mark you calendars! The model's debut makeup collab drops in less than two weeks Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Update 10/12: The complete unveiling of Hadid’s highly ...

This isn’t just any mascara (you can find the best ones here). If you’ve spent any time scrolling TikTok, you’ve probably ...

There is a beauty trend involving drugstore makeup brands and their celebrity spokespeople. Gigi Hadid has been a Maybelline model years, appearing in the brand's advertising and signage. Now, a Gigi ...

As we celebrate the best beauty launches of 2016, we also look ahead to see what's launching for 2017! Beauty editors get early access to this type of top-secret information, and today we are going to ...

The ShareIQ study emphasized the importance of a visual content strategy for cosmetics brands and highlighted Maybelline's as a "smart" model designed to bolster interactions with beauty consumers ...

Yadim is one of the most influential makeup artists at New York Fashion Week. Photo: Courtesy of Maybelline New York Recently, Yadim has become a Fashion Week staple, creating makeup looks for DKNY, ...

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more There's nothing more satisfying than ...

If you thought the MAC x Puma lipstick-inspired sneaker range was life, you are going to love this. Maybelline and Puma have partnered for a limited edition athleisure makeup collection. It's not just ...

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Maybelline’s sky high mascara is just £7 ahead of Black Friday 2025 - This bargain buy has amassed billions of views on TikTok ...

The international pop star reimagines the brand's iconic 'Maybe it's Maybelline' jingle to commence the partnership ...