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As we celebrate the best beauty launches of 2016, we also look ahead to see what's launching for 2017! Beauty editors get early access to this type of top-secret information, and today we are going to ...

If you thought the MAC x Puma lipstick-inspired sneaker range was life, you are going to love this. Maybelline and Puma have partnered for a limited edition athleisure makeup collection. It's not just ...

There is a beauty trend involving drugstore makeup brands and their celebrity spokespeople. Gigi Hadid has been a Maybelline model years, appearing in the brand's advertising and signage. Now, a Gigi ...

Yadim is one of the most influential makeup artists at New York Fashion Week. Photo: Courtesy of Maybelline New York Recently, Yadim has become a Fashion Week staple, creating makeup looks for DKNY, ...

Mark you calendars! The model's debut makeup collab drops in less than two weeks Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Update 10/12: The complete unveiling of Hadid’s highly ...

Time was when the only consolation for a girl to find the right foundation was to describe herself rakishly as a trendsetter. While it's true that using the incorrect foundation may indicate overly ...

Get ready to buy your Jetsetter palette before it sells out! Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Gigi Hadid‘s Maybelline makeup palette is finally here! Last week, the ...

Want vibrant shade, lasting wear and a flawless pout every time you step out? Get ready for a detailed comparison of the top ...

In the realm of makeup, where beauty meets innovation, Maybelline stands as the ultimate muse, bold, fearless, and effortlessly chic. From the fashion runways to our makeup bags, Maybelline redefines ...

Looking good for a virtual Microsoft Teams video meeting just got easier. Maybelline New York is giving people an easier way to good for online meetings that doesn’t require the physical application ...

Pop icon Miley Cyrus has officially been announced as the new global spokesperson for Maybelline New York. The partnership, revealed by the L'Oréal-owned beauty brand on September 24, 2025, marks the ...