Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist ...

(THE CONVERSATION) — For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers.

In an ironic twist, consumer desire for cleaner nutrition labels is extending to their preferences for minimalist packaging that is free-from the certification logos and claims that call attention to ...

Consumers simply prick a finger, place a drop of blood on a sample card, sealed into an envelope (provided) and mail it to ...