A new Mister Softee location held its grand opening Friday in Little Egg Harbor. The iconic ice cream shop opened at 605 ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

The owners of five Mister Softee shops and 14 ice cream trucks at the Shore are opening their newest location this week.

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New York ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

Mister Softee, the iconic ice cream truck known for its nostalgic jingle, continues to delight with a new shop opening in Little Egg Harbor, featuring classic soft serve and dreamy milkshakes.

Add Yahoo as a preferred source to see more of our stories on Google. Jul. 26—WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I ...

John Palminteri Mister Softee has opened in Santa Barbara by two young owners, both in their early 20's. John Palminteri Mister Softee has opened in Santa Barbara by two young owners, both in their ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...