The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images Yesterday, as I ...
You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...
The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...
The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...
The creator of the Mister Softee jingle heard in hundreds of ice cream trucks since 1960 has died. Les Waas was 94. Les Waas died April 19 at Abington Hospice in Warminster, Pennsylvania, Goldsteins' ...
Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. Waas died April 19 at Abington Hospice in ...
When it comes to trademark infringement, Mister Softee is hard as nails, and more of the most e-mailed, viewed and commented on stories on the Web. On our blog, links to these stories.
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