The move had generated a lot of debate as to – will the app only strategy work? Myntra was confident it would as India ranks 2nd in consumers accessing the internet for online shopping through ...
Indian ecommerce giant Flipkart’s online ... shop,” he said. “While it may make sense for some brands to shift their focus when most of their customers are engaging via a mobile app, cross ...
Since its launch in 2007, Myntra has become a top online shopping destination for Indian ... selection of products for a very short duration. App-Exclusive Sales: To encourage app usage, Myntra ...
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