The NBA’s strong viewership numbers in 2025-26 are continuing as the year comes to an end. More than 87 million people in the ...

The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered on broadcast and ...

For the sixth consecutive year, the NFL competed with the NBA on Christmas. Last year, the NBA saw a significant viewership ...

The NBA has seen mixed success with the 2025 relaunch of NBA TV. While viewership for live games is on par with previous years, viewership for studio programming has declined immensely since last year ...

For the past few years, the NFL and the NBA have butted heads to claim Christmas. Football has managed to get better ...

Interest in the NBA is strong in local markets to begin the 2025-26 season. Earlier this week, reports indicated that streaming consumption of local NBA games is up substantially from last year, now ...

National NBA games being shown on NBC/Peacock, Amazon Prime Video or ESPN have drawn more than 60 million viewers through the first month of the regular season, the league announced Thursday, noting ...

NBA viewership is beginning to stabilize after a hot start out of the gates, but still remains well above a year ago. NBA regular season games were averaging 2.0 million viewers across NBCUniversal, ...

NBA Christmas Day games began in 1947, with the New York Knicks defeating the Providence Steamrollers 89-75, which the league ...