While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured. MSNBC kept its name for 29 years even after its founding partner Microsoft gave up its stake in the network.

The longest-ever shutdown is over -- but both Republicans and Democrats are keeping it alive by casting blame and trying to score points about its causes and its aftermath. Meanwhile, the White House is annoyed that what it saw as a successful shutdown strategy by President Donald Trump has already been overshadowed by the unwelcome return of the Jeffrey Epstein saga.