Hoping to fend off the advances of an improving Disney Channel, Nickelodeon is lacing its upcoming schedule with digital components. In the fall the Viacom net will launch “iCarly,” a scripted show ...

From our friends at Viacom comes the latest development in the Tron-itization of today’s youth, according to yesterday’s Mediaweek: Nicktropolis, Nickelodeon’s new so-called Second Life for kids. The ...

Two kids' entertainment companies, Nickelodeon and Mattel, are cutting back on what we now know shouldn't be part of kids' daily life diet -- high-fat foods and lead-painted toys, respectively.

Nickelodeon UK has announced plans to launch a new unified on-air and off-air branding for its major channels. The rebranding project, which starts on February 15 for the flagship Nickelodeon channel, ...