Why Sara Falkson is designing a better sports bra

Sara Falkson's company, Robyn, has two goals: redesigning the sports bra, and presenting a body confidence curriculum that ...

We tested a range of comfortable bras. We found 3 affordable winners for all body types

We tested a wide range of bras, evaluating everything from fit and support to softness and all-day wearability, and found three that truly make comfort a priority.
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‘Be ready’: New bra design conceals knife, pepper spray for protection

RICHMOND, Va. – A scary encounter led a woman to develop a bra that can hold pepper spray and a knife. Last April, Jennifer Cutrona was training for a marathon. Her run took her to a favorite wooded ...
The Hollywood Reporter

Lululemon Is Suing Under Armour Over a Sports Bra Design

The brands are dueling over straps. By Sam Reed Not all sports bras are created equal. Their general shape may seem simple, but for the billion-dollar athletic apparel industry and the many behemoths ...

Truekind® to Launch TrueCool Wireless Menopause Bra and TrueCool Mid-Waist Menopause Brief

Innovative collection delivers cooling comfort, breathable support, and confidence for women experiencing perimenopause, menopause, and beyond NEW YORK, Oct. 17, 2025 /PRNewswire/ -- Truekind®, the ...