When the Trump-affiliated firm Cambridge Analytica obtained data on tens of millions of Facebook users, it used the "Big 5" or "Five Factor Model" personality test to target them with ads designed to ...

This is the story about the personality trait psychologists call openness. Like the name implies, openness is the tendency to seek out and enjoy new and unfamiliar things. On the surface, openness ...

Having an open mind may seem to grant you all kinds of advantages as you make your way through life. Rather than saying “no” to any kind of opportunity, as a closed-minded person might, letting in new ...

Imagine the following scenario: A colleague or friend recommends you sign up for a training course, based on a need you’ve expressed. There’s an opening and you can start next week.