To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

This is the first of a 12-part monthly series to provide startup and seasoned entrepreneurs alike with a fully developed public relations/marketing plan. While I strongly suggest you either hire an ...

After spending five years working in high-tech PR agencies, I decided I wanted to make the transition to in-house public relations. Coming into a company that previously had lukewarm success with ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

There are few experiences in the life of an entrepreneur as exciting as telling the world that your nascent firm is open and ready to rock-and-roll. So after you’ve determined who you are (as I ...

Picture this: You’re in your marketing meeting discussing plans and tactics, when someone starts talking about PR. You discuss it and decide you should explore it as a way to get the word out about ...

As Meta and Microsoft’s answer to ChatGPT, Llama 2, arrives, Make Honey’s Mark Terry-Lush looks at how an expanding slate of artificial intelligence tools is already reshaping PR. How are AI tools ...

One of the greatest opportunities we have in deriving performance out of PR is embracing an integrated and cross-functional mindset. PR will offer a true channels approach in 2022 — a purposeful ...

Over the past two years, Dylan Baggiano earned some of the most prestigious public relations awards in the state of Alabama. But, surprisingly, his college career did not begin in communications. He ...

I recently spoke with a PR client about establishing an analyst relations (AR) program for her early-stage company. She reasonably questioned its value, given that AR isn't well understood and because ...