Britvic-owned brand Pepsi has expanded its portfolio with the launch of a new, limited-edition blue cola, Electric Blue. The new product was created to challenge what consumers expect from a cola, ...

Back in 2002, Pepsi Blue burst onto the beverage market in the United States: Billed as having a "berry cola fusion" flavor, it had a vibrant blue color, matching no actual berries. The idea was to ...