Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Planters' fans are about to be really salty. The iconic – and probably only – centenarian legume-based mascot, Mr. Peanut, has tragically died, Planters revealed Wednesday. Though fans can rest ...

Planters mascot Mr. Peanut moments before he sacrificed himself to save his friends. Pic credit: The Estate of Mr. Peanut/YouTube Planters has announced the death of Mr. Peanut. The iconic mascot of ...