Pikachu (Paldean Fates) has taken the biggest hit this week, falling 48% to $25. It’s a fun card with nostalgic appeal, and the Shiny Rare sparkle makes it a natural favorite for casual collectors.

Pokémon packs and sports cards aren't just for kids and collectors anymore — they're fueling a retail boom. Why it matters: Trading cards are billion-dollar businesses for mass retailers like Target.