The official sports drink of the 2026 FIFA World Cup is launching a limited-time ‘Legacy Lineup’ of new flavors.

The country’s two most popular sports drinks brands launched new soccer-focused campaigns Thursday ahead of the 2026 FIFA ...

Lamine Yamal links his World Cup dream to a new Powerade campaign, offering a glimpse into his preparation and mindset ahead.

Powerade has revealed its new ad campaign as one of the partners for the World Cup, as you'll start seeing their new ads ...

Ahead of the World Cup, Powerade wants to remind athletes of all levels, from professionals to everyday players, that success ...

'Tangy' New Powerade Flavors Finally Arrive in Stores–Here's Where originally appeared on Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the ...

Powerade today, April 23, launched its FIFA World Cup 2026 campaign, per details shared with Marketing Dive. The brand ...

For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade Power Water. Both are hitting ...

Dallas-native Sha'Carri Richardson is just a short time away from U.S. Olympic trials in track and field, but she has been busy not only on the track preparing, but off of it as well. POWERADE just ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - In this Aug. 5, 2010 file photo, bottles of Powerade sports drink and other Coca-Cola products are chilled over ice in ...

Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...