A product attribute leadership strategy is a strategic business approach that emphasizes the offering of unique product features and benefits to target customers. It is derived from a broader ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

In an elegantly written and deeply thoughtful book, Gary Pisano tilts against the conventional wisdom that scale is an impediment to innovation. “Big does not always mean ugly,” he writes. And ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

Choosing the right mix of products to sell in a retail store requires more than picking items with the best sales potential. Some products are magnets that bring customers into your store, others have ...